Rugby Ralph Lauren: Creative Merchandising

While I wouldn't say take all of your P's & Q's from the stylists at Rugby Ralph Lauren, I would say this is an interesting video I found showcasing the brand's aesthetic of layering with original classic pieces mixed with athletic sportswear. A growing work from the Rugby creative merchandisers from new layering techniques with the usage of sweat pants and canvas sneakers paired with a rugby shirt, oxford underneath, possibly a regimental tie and a tweed blazer. This is a youthful style I've been watching this brand bring to life more and more. Whether classic or not they've been creative in selling this collegiate cool to the masses of preps, prep wannabee's and so many more. Enjoy the quick video and learn why Ralph is the original King of lifestyle merchandising and branding.