To this..?
Sure the retail game needed a logo driven super player like Abercrombie & Fitch for that age category and consumer... Yet something tells me in the melee of making mega bucks these people forgot their roots. Young ripped boys, logos and trance music fills the store as you walk in. I get it and I understand. I just don't know how or what these executives are thinking considering sales are tanking. Perhaps these people would like to take a look at their rich history and heritage. Maybe they should do a concept store or something grasping that, especially given the economy. Getting back to their roots.
They went from customers like this:
and this...
to customers like this...
Wake up Abercrombie & Fitch! The future lies not in your next beefy ad campaign or sale but in your past.
Posts
